May 26, 2011
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By Carly Damman Associate, ImPRessions account
As spring quarter comes to a close, ImPRessions welcomes a new client. The clients, Liz and Erik, are alumni of Ohio University and requested ImPRessions help promoting their product. The product, an Athens coloring book titled, The Completely Unauthorized Ohio University Coloring Book, focuses on places that Athens and Ohio University are known for, both academically and recreationally. The book is geared towards anyone who loves OU including current students, families of students and alumni.
ImPRessions CEO, Devin Hughes is thrilled to be working with alumni. He said, “Some of our best opportunities come from former Bobcats who are looking to get students involved. We have created quite a culture of alums giving back to ImPRessions, something I hope to instill in graduating seniors every year.”
Not only does working with alumni give ImPRessions the opportunity to give back to past students, but it also allows ImPRessions to gain valuable experience and become a better firm. “I will stress that this is far from charity–all of our clients who are alums have emailed me to say how thrilled they have been with our work. As ImPRessions grows in size and reputation, more and more individuals will realize the valuable results we can bring to their communication needs,” Hughes said.
The new account members hopes to give back to former students by implementing effective marketing strategies for their client’s coloring book. The client hopes ImPRessions will generate some excitement for the coloring book through Facebook, Twitter and their online website.
The new ImPRessions account is currently working on promotions for the book. They created a Facebook page to generate awareness and hope Tweeters will follow them on Twitter at @OUColoringBook. The account hopes to offer giveaways and promotions through Facebook and Twitter. Additional information can be found on their website including samples of the pages, price information and an online ordering option. The Completely Unauthorized Ohio University Coloring Book went on sale May 20 and can be ordered online anytime at oucoloringbook.com.
ImPRessions and the account continue working hard to bring success to the sale of the coloring book. Producing quality work for alumni is important for ImPRessions in order to gain additional valuable clients in the future.
Hughes said, “I am happy that ImPRessions has fostered such great relationships with alumni, and hope it continues to do so far after I am gone.”