By Rebecca White Account executive, ImPRessions account
Congratulations to Nicole Ranieri, March Associate of the Month!
Nicole Ranieri fell in love with public relations this past summer after her first internship. Originally interested in broadcast, she then knew she wanted to focus on PR as soon as the school year started.
“I had heard wonderful things about ImPRessions, and I loved the idea of getting to work directly with a client. Other organizations rarely offer that kind of experience,” Ranieri said.
Ranieri is a sophomore in the Journalism school. She is from Pittsburg, PA. Her hobbies include reading, writing, social media, working out and collecting and experimenting with an array of nail polish colors. Ranieri said her favorite book is He’s Just Not That Into You, which is also her favorite movie.
Ranieri is on the OHIO Performing Arts Series Account. She was interested in joining ImPRessions to increase her involvement in public relations and enjoys being creative in her involvement.
“I like having the freedom to do what the team thinks will be most effective, and I like actually working for a client.”
Ranieri said in the future she would like to work as a publicist for a single person or sports team. She also hopes to have a career that will allow her to incorporate Mandarin Chinese, which she is currently learning here at Ohio University.
By Ashante Rone Associate, ImPRessions account
Trying to find a way to get new members or get the word out about your organization, but just don’t know how? Or simply need easy ways to communicate to members in your group? From my personal experience, it is about getting down to the basics. There are three easy ways to communicate with those inside and outside of your group.
The fastest growing and one of the more common technical communication resources is e-mailing. Sometimes posters and flyers aren’t enough to get the word out for your group. Obtaining list-servs from different organizations, professors, or from any other source helps to spread the message to a large audience faster. This gives possible members the opportunity to reply and have a way to keep in contact with you as well. It is also easier to contact more than one member at once.
2nd : Facebook
Facebook isn’t just for Farmville, or posting up a status. It can also be a reliable and valuable networking tool, if used correctly. That’s why Facebook gives you the option to create your own group. You have the freedom to decide what information goes on there and who to invite to join. You can easily keep in contact with members from your group. For people who might be interested in joining, it gives them a place to learn more about you and open up a communication gateway to potential members.
3rd: Fliers and physical contact
I think we sometimes get so wrapped up in technology that we forget what it was invented for; communication. Another option besides technology is fliers. Sometimes not everyone reads them or pays attention to them. In order to make them more effective, stand around somewhere, outside of Baker Center is for example, and hand out fliers to people and try to have a few conversations every now and then. You could also go to a lecture class, or one that has a moderate amount of people and personally give a quick five to ten minute presentation.
There you have it. These are my three quick easy ways to communicate with already existing members and others outside of your group. There are many other forms of communication but these are most effective when you need to get down to the basics.
By Carly Damman Associate, ImPRessions account
Melvin was found this past summer and is around six months old. PHOTO PROVIDED BY THE ATHENS COUNTY HUMANE SOCIETY
The Athens County Humane Society account recently finished raising awareness for Spay Day. National Spay Day was Tuesday, February 22 and is a national campaign with The Humane Society of the United States. Spay Day inspires people to spay or neuter their pets as a way to reduce the number of homeless pets who must be put to sleep. The ACHS ImPRessions account hosted an open-mic night called “Sing and Stand-Up for Spay Day” at the Front Room Thursday, March 3 to raise local awareness for Spay Day.
The event began with an opening act from New Chords on the Block and about six other acts went up on stage. Anyone was welcome to showcase their talents which ranged from stand-up comedy to singing performances. The account also sold paper hearts for one dollar to support the Athens County Humane Society. People could write a special message to a pet on the heart to be hung up in the State Street Market.
Athens County Humane Society account executive, Brittany Lambert, said the event was a success. The account has yet to come up with a final tally on the donations raised. Overall the performers were entertaining and the event was a success.
You can check out pictures and videos from “Sing and Stand-Up for Spay Day” at the Athens County Humane Society Facebook page. The videos include two performances of the night including New Chords on the Block. Spay Day was the Athens County Humane Society ImPRessions account’s biggest event of the quarter. They raised money for ACHS by holding an event at Donkey Coffee and helping out with a pet calendar contest.
By Ashante Rone Associate, ImPRessions account
Backdrop's new logo and new location resulted in success for the magazine. PHOTO PROVIDED BY BACKROP MAGAZINE
The Backdrop account worked hard this quarter to promote and raise awareness for the magazine. Early in February, account members hosted an awareness week to reach out to more students leading up to the release of the magazine. ImPRessions helps host events such as the Backdrop Bazaar as well as the release party.
Backdrop held their release party on Wednesday, Feb. 23 at the Pigskin bar on Court Street. According to Hollie Amato, Backdrop Account executive, the turn out was better than expected.
“Pig skin was an awesome venue to have the party at and I think that the location alone made it more successful than past release parties,” Amato said.
The party was held a day after the release of the magazine. The Backdrop account hopes to continue to raise support for the next issue.
ImPRessions also worked on a re-branding campaign for Backdrop .The logo is now a big and bold lower case letter b. Backdrop faced the challenge of making the magazine more student friendly, and widening their demographics to more than the usual group already reading the magazine . Creating a new logo will help to reshape the image of Backdrop and reach out to more students.
“The re-branding defiantly helped to reach out to more students and widen the demographics in which the magazine reached,” Amato said. The new logo is unmistakable, so whenever you see the big, black b, think Backdrop.