Ohio University ImPRessions

Ohio University ImPRessions

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March associate of the Month

March 31, 2011 1 Comment

By Rebecca White                                                                                                                                                                               Account executive, ImPRessions account

Congratulations to Nicole Ranieri, March Associate of the Month!

Nicole Ranieri fell in love with public relations this past summer after her first internship. Originally interested in broadcast, she then knew she wanted to focus on PR as soon as the school year started.

“I had heard wonderful things about ImPRessions, and I loved the idea of getting to work directly with a client. Other organizations rarely offer that kind of experience,” Ranieri said.

Ranieri is a sophomore in the Journalism school. She is from Pittsburg, PA. Her hobbies include reading, writing, social media, working out and collecting and experimenting with an array of nail polish colors. Ranieri said her favorite book is He’s Just Not That Into You, which is also her favorite movie.

Ranieri is on the OHIO Performing Arts Series Account. She was interested in joining ImPRessions to increase her involvement in public relations and enjoys being creative in her involvement.

“I like having the freedom to do what the team thinks will be most effective, and I like actually working for a client.”

Ranieri said in the future she would like to work as a publicist for a single person or sports team. She also hopes to have a career that will allow her to incorporate Mandarin Chinese, which she is currently learning here at Ohio University.

The Performing Arts Series welcomes Avenue Q

March 21, 2011

By Rebecca White                                                                                                                                                                              Account executive, ImPRessions account

PHOTO PROVIDED BY THE OHIO PERFORMING ARTS SERIES

The Performing Arts Series account hosted a night of food, drinks, posters, face cut-outs and fun Saturday, March 12. The Avenue Q themed party was held at The Pigskin Sports Bar & Grill to help promote the upcoming show.  The musical will show Tuesday, April 12 at the Templeton-Blackburn Alumni Memorial Auditorium.

The Performing Arts Series account aimed to raise awareness and excitement about Avenue Q coming to Ohio University for the second year in a row. “Our overall goal is simple: attract students to the Performing Arts Series, especially the Avenue Q event,” said John Marvar, Co-Account executive of the Performing Arts Series account.

The account promotes the variety of shows the OHIO Performing Arts Series hosts. For the Avenue Q event however, The Performing Arts Series is counting solely on ImPRessions for promotions and ticket sales.

“Not only does this give us a large amount of responsibility, but we will also be able to directly evaluate how our hard work pays off in terms of ticket sales,” said Rebecca Goodburn, Co-Account executive.

The Avenue Q promotion party featured free food, non-alcoholic drinks and the chance to win free tickets. There were a variety of promotional materials at the event including poster boards of the Avenue Q characters with their faces cut out so guests could take pictures in them. The account encouraged guests to take pictures and post them on the Facebook page. They will select a winner for the best photo to receive free show tickets.

Avenue Q is a smash hit musical and has received several Tony Awards. The musical features “Rated R” puppets that portray racy topics such as sex, drugs, homosexuality, racism and growing up in general.

The account plans to continue promotions into spring quarter. Marvar said this may include another promotional event or business outreach.

Marvar said, “The opportunities are endless and we’re all very excited.”

For more information about Avenue Q and other OHIO Performing Arts Series events check out the account’s blog.

Back to basics communication tips

March 14, 2011

By Ashante Rone                                                                                                                                                                                Associate, ImPRessions account

Trying to find a way to get new members or get the word out about your organization, but just don’t know how? Or simply need easy ways to communicate to members in your group? From my personal experience, it is about getting down to the basics. There are three easy ways to communicate with those inside and outside of your group.

1st: E-mail.

The fastest growing and one of the more common technical communication resources is e-mailing. Sometimes posters and flyers aren’t enough to get the word out for your group. Obtaining list-servs from different organizations, professors, or from any other source helps to spread the message to a large audience faster. This gives possible members the opportunity to reply and have a way to keep in contact with you as well. It is also easier to contact more than one member at once.

2nd : Facebook

Facebook isn’t just for Farmville, or posting up a status. It can also be a reliable and valuable networking tool, if used correctly. That’s why Facebook gives you the option to create your own group. You have the freedom to decide what information goes on there and who to invite to join. You can easily keep in contact with members from your group. For people who might be interested in joining, it gives them a place to learn more about you and open up a communication gateway to potential members.

3rd: Fliers and physical contact

I think we sometimes get so wrapped up in technology that we forget what it was invented for; communication. Another option besides technology is fliers. Sometimes not everyone reads them or pays attention to them. In order to make them more effective, stand around somewhere, outside of Baker Center is for example, and hand out fliers to people and try to have a few conversations every now and then. You could also go to a lecture class, or one that has a moderate amount of people and personally give a quick five to ten minute presentation.

There you have it. These are my three quick easy ways to communicate with already existing members and others outside of your group. There are many other forms of communication but these are most effective when you need to get down to the basics.

Campaign Spotlight: Athens County Humane Society

March 10, 2011 1 Comment

By Carly Damman                                                                                                                                                                        Associate, ImPRessions account

Melvin was found this past summer and is around six months old. PHOTO PROVIDED BY THE ATHENS COUNTY HUMANE SOCIETY

The Athens County Humane Society account recently finished raising awareness for Spay Day. National Spay Day was Tuesday, February 22 and is a national campaign with The Humane Society of the United States. Spay Day inspires people to spay or neuter their pets as a way to reduce the number of homeless pets who must be put to sleep. The ACHS ImPRessions account hosted an open-mic night called “Sing and Stand-Up for Spay Day” at the Front Room Thursday, March 3 to raise local awareness for Spay Day.

The event began with an opening act from New Chords on the Block and about six other acts went up on stage. Anyone was welcome to showcase their talents which ranged from stand-up comedy to singing performances. The account also sold paper hearts for one dollar to support the Athens County Humane Society. People could write a special message to a pet on the heart to be hung up in the State Street Market.

Athens County Humane Society account executive, Brittany Lambert, said the event was a success. The account has yet to come up with a final tally on the donations raised. Overall the performers were entertaining and the event was a success.

You can check out pictures and videos from “Sing and Stand-Up for Spay Day” at the Athens County Humane Society Facebook page. The videos include two performances of the night including New Chords on the Block. Spay Day was the Athens County Humane Society ImPRessions account’s biggest event of the quarter. They raised money for ACHS by holding an event at Donkey Coffee and helping out with a pet calendar contest.

New issue, new look, new celebration

March 7, 2011

By Ashante Rone                                                                                                                                                                                  Associate, ImPRessions account

Backdrop's new logo and new location resulted in success for the magazine. PHOTO PROVIDED BY BACKROP MAGAZINE

The Backdrop account worked hard this quarter to promote and raise awareness for the magazine. Early in February, account members hosted an awareness week to reach out to more students leading up to the release of the magazine. ImPRessions helps host events such as the Backdrop Bazaar as well as the release party.

Backdrop held their release party on Wednesday, Feb. 23 at the Pigskin bar on Court Street. According to Hollie Amato, Backdrop Account executive, the turn out was better than expected.

“Pig skin was an awesome venue to have the party at and I think that the location alone made it more successful than past release parties,” Amato said.

The party was held a day after the release of the magazine. The Backdrop account hopes to continue to raise support for the next issue.

ImPRessions also worked on a re-branding campaign for Backdrop .The logo is now a big and bold lower case letter b. Backdrop faced the challenge of making the magazine more student friendly, and widening their demographics to more than the usual group already reading the magazine . Creating a new logo will help to reshape the image of Backdrop and reach out to more students.

“The re-branding defiantly helped to reach out to more students and widen the demographics in which the magazine reached,” Amato said.  The new logo is unmistakable, so whenever you see the big, black b, think Backdrop.

It’s the question I get over and over and over again.

March 3, 2011 1 Comment

By Dan Farkas                                                                                                                                                                                    Editor’s Note: Dan Farkas is a Visiting Professor at Ohio University, founder of Dan Farkas Interactive and proud parent to Leah, who is turning 7 months old next week.

It’s the question I get over and over and over again. Then a few more times. And then when I meet someone new. And then when I get my haircut. And then when I pick up my daughter from day care.

“You work with social media. How do I get more followers?”

We’re a nation obsessed with numbers. And don’t get me wrong. Numbers are nice. But numbers aren’t the lone necessity when it comes to having a worthwhile presence on social media platforms.  What is? And how will that get your more followers? That’s why you should answer the following four questions:

1. Do you have friends?

I hope so. Otherwise you’ve got bigger fish to fry. Social media is a marathon, not a sprint. You won’t get 10,000 followers in a week. You will get ten of your friends to like or follow you. Chances are, those folks have five or ten people who might like you as well. This builds a solid base that will interact with your social media presence. And it’s the interaction that grows a base, not just raw numbers.

2. Do you have the internet?

I hope so. Visit www.technorati.com. It’s a great resource where you can search for people blogging about various topics. Social media is about subject matter, not just geography. A Justin Bieber fan in Seattle can provide just as much, if not more, valuable content than someone in Athens. There are other sites like www.blogged.com, www.twellow.com, www.nearbytweets.com and countless others that provide similar opportunities to identify potential followers. If you follow these people with similar interests chances are they will follow you too.

3. Do you know how to write?

I hope so. Start a blog. Today. Blogs force you to create relevant content, which is at the heart of well-executed social media strategy. This makes you better at your job. It also adds more oomph to the social media posts you create. Plus, they’re free, and free is good.

4. Do you like interacting with people?

I hope so. Otherwise, you probably shouldn’t have a social media presence. People have countless questions about countless subject matters. LinkedIn, Yahoo, Quora and Twitter have forums where people ask questions. If you know the answer, chime in. If you have a question, ask one. Plus, blogs and other forms of outreach have comment sections where they ask for feedback. Provide it.

Social media is about being social. The more you listen, the more you learn. The more you share that knowledge, the more people will take time to follow you.  You don’t need numbers to see that everyone wins in this scenario. Now if only I could get my barber to follow me on Facebook.

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