November associate of the month

By Becca White                                                                                                                                                                        Account Executive, ImPResions

Camille Davis iCongratualtions to Camille Davis, November Assoicate of the Months a freshman public relations major with big plans for her future.

Davis first became interested in ImPRessions at the student-involvement fair during opening weekend. She is now on the Athens County Humane Society account which also works with Friendly Paws Pet Supplies & Grooming.

“After the first meeting with my account I knew I wanted to stick with it,” Davis said.

Davis is interested in non-profit public relations and plans to specialize in education and history. She would like to be a history teacher at some point during her pursuits in public relations.

She enjoys funny TV shows such as Scrubs, and her favorite movie is Forest Gump. She enjoys joking with her family and friends as well as reading and dancing.

Davis said, “I am mostly just interested in working with people.”

Campaign Spotlight: College Book Store

Will Harris, Co-Account Executive of the College Book Store account, hands out fliers to students outside Baker Center.

By Carly Damman                                                                                           Associate, ImPRessions Account

The College Book Store account has been hard at work promoting their campaign throughout fall quarter. Their primary focuses have been increasing awareness for the Homecoming for the Homeless event and planning promotion ideas for Sibs Weekend.

During Homecoming weekend, the College Book Store held an event called Homecoming for the Homeless, where a portion of sales went towards Good Works, a local homeless shelter. The College Book Store ImPRessions account helped out with the event by displaying posters in local businesses and passing out fliers around campus and at the parade.

“College Book Store was very pleased with the results and Good Works Inc. is also very thankful for the philanthropy by College Book Store,” said Will Harris, co-account executive.

The College Book Store account can accredit the success of the event to promotional efforts. The store was packed throughout Homecoming weekend, showing the hard work by the account paid off.

After wrapping up Homecoming activities, the College Book Store account started brainstorming ideas for Sibs Weekend. Co-account executive Alexis Sweet described a theme idea saying, “We are thinking of promoting it with a kind of Las Vegas theme, since it will give off that forbidden feeling as many students will be hiding what happens from their parents and it will look cool to their friends.”

The account is also thinking about a new tee-shirt design and other creative ways to promote Sibs Weekend 2011.

Parade watchers stand along court street with their "Homecoming for the Homeless" balloons passed out by ImPRessions members.

Noting a change in their audience Sweet said, “Our audience has changed from mostly alumni to younger siblings of college students so that is shifting our focus of promotional ideas, as we will especially be working more on promoting our event in the dorms.”

The College Book Store account is excited about the development of new promotional ideas and a potential theme for Sibs Weekend.

The College Book Store account has also utilized social media, like Facebook and Twitter to promote their campaign.

“We just made a Twitter account where we will be promoting our events and posting updates, you can follow us @CBS_ImPRessions, and we would love it if the other accounts and account members would follow us,” said Sweet. Social media websites allow the College Book Store account to effectively get the word out about events and gain recognition.

As the fall quarter comes to a close, the College Book Store account wraps up a busy schedule. They will continue reaching for their campaign goals and preparing for another successful Sibs Weekend during winter quarter.

Performing Arts Series campaigns with contest, cupcakes and more

The Performing Arts Series account hosted a contest for free tickets to whoever found the "golden Mo". The contest is just one of the promotions used in their campaign for the "An Evening with: Mo Rocca" event.

By Amy Worrell                                                                                                                                     Associate, ImPRessions Account

This past Wednesday, Ohio University was lucky enough to host TV personality and news correspondent, Mo Rocca. The Templeton-Blackburn Memorial Auditorium was filled with anxious members of the Athens community.  However, the outstanding turnout for this presentation would not have been possible without the hard work of the Performing Arts account of ImPRessions.

This account has been working nonstop to publicize this very special speaker.  Mo Rocca is most notable for his work on television shows “Wait Wait… Don’t Tell Me”, “The Daily Show” and “CBS News Sunday Morning”.

Members of the Performing Arts account have been posted at tables located in Baker Center promoting Mo. They expressed creativity, and maybe a little bribery, by giving away cupcakes decorated with Mo Rocca’s face. The members of the account also made sure to provide clips of Mo Rocca to passersby.

The account also held a contest, anyone who found the golden Mo Rocca flyer was awarded with two free tickets to his performance.

Theresa Ianni, a freshman at OU, said, “Mo Rocca’s humor is very unique and entertaining.  It made for a great show and great time.”

Naturally, the promotion was a success, as people around campus are still buzzing about their “Evening with Mo Rocca”.