November 15, 2010
Will Harris, Co-Account Executive of the College Book Store account, hands out fliers to students outside Baker Center.
By Carly Damman Associate, ImPRessions Account
The College Book Store account has been hard at work promoting their campaign throughout fall quarter. Their primary focuses have been increasing awareness for the Homecoming for the Homeless event and planning promotion ideas for Sibs Weekend.
During Homecoming weekend, the College Book Store held an event called Homecoming for the Homeless, where a portion of sales went towards Good Works, a local homeless shelter. The College Book Store ImPRessions account helped out with the event by displaying posters in local businesses and passing out fliers around campus and at the parade.
“College Book Store was very pleased with the results and Good Works Inc. is also very thankful for the philanthropy by College Book Store,” said Will Harris, co-account executive.
The College Book Store account can accredit the success of the event to promotional efforts. The store was packed throughout Homecoming weekend, showing the hard work by the account paid off.
After wrapping up Homecoming activities, the College Book Store account started brainstorming ideas for Sibs Weekend. Co-account executive Alexis Sweet described a theme idea saying, “We are thinking of promoting it with a kind of Las Vegas theme, since it will give off that forbidden feeling as many students will be hiding what happens from their parents and it will look cool to their friends.”
The account is also thinking about a new tee-shirt design and other creative ways to promote Sibs Weekend 2011.
Parade watchers stand along court street with their "Homecoming for the Homeless" balloons passed out by ImPRessions members.
Noting a change in their audience Sweet said, “Our audience has changed from mostly alumni to younger siblings of college students so that is shifting our focus of promotional ideas, as we will especially be working more on promoting our event in the dorms.”
The College Book Store account is excited about the development of new promotional ideas and a potential theme for Sibs Weekend.
The College Book Store account has also utilized social media, like Facebook and Twitter to promote their campaign.
“We just made a Twitter account where we will be promoting our events and posting updates, you can follow us @CBS_ImPRessions, and we would love it if the other accounts and account members would follow us,” said Sweet. Social media websites allow the College Book Store account to effectively get the word out about events and gain recognition.
As the fall quarter comes to a close, the College Book Store account wraps up a busy schedule. They will continue reaching for their campaign goals and preparing for another successful Sibs Weekend during winter quarter.