Monthly Archives: October 2010

October 31, 2010 · 4:39 PM

Bob Evans hosts a night of family fun

By Ashante Rone                                                                                                                                                                    Associate, ImPRessions Account

On Oct. 26 Bob Evans of Pickerington, Ohio hosted a Family Fun Night for children of all ages. The event was a huge success.

Family Fun Night consisted of several activities ranging from face painting, pancake decorating, a coloring contest and others. The pancakes and face painting were the main focus of the event. The children could decorate their pancakes with orange whip cream, sprinkles and other toppings. Children were also encouraged to wear costumes.

Allison Jordan, an Associate on the Bob Evans account, noted how well the event went, “We took probably over 100 pictures.” Some of the account members for Bob Evans took pictures of the children after their face painting.

The activities were separated into two time slots. The morning session was for toddlers, and lasted from 8 a.m. to 10 a.m. This session did not have as large of a turnout as the evening session, which was for older children and teenagers and took place from 6 p.m. to 8 p.m.

The promotion and planning for the event was done by Rachel Csaszar, Account Executive for Bob Evans, and her Account Associates. The account had some help from a few others to make this event successful. The Bob Evans account’s ultimate goal is to help maintain the amount of costumers, and maintain and increase sales for Bob Evans in Pickerington. Thanks to the efforts of the Bob Evans team, the event was a wonderful family-fun filled night.

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October 22, 2010 · 3:56 PM

Press release template

The most important function of ImPRessions is to provide students at Ohio University with professional experience that will prepare them for future internships and employment opportunities. We hope to achieve this through  a variety of learning experiences and practices.

ImPRessions has recently created a press release template including some of the basic how-tos and don’t-forgets of writing a press release. The document includes tips on a strong introduction, qualities of a good quote and overall structure. We hope that the template may be a learning tool, no matter what type of work students are doing for our clients. We hope that everyone finds it useful.

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October 19, 2010 · 1:27 PM

October associate of the month

By Jenny Chufar                                                                                                                                                                          Associate, ImPRessions Account

Congratulations Jacqueline!

Jacqueline Jones is a senior majoring in public relations, and like many seniors, the decision with what to do after graduation is a difficult one.

“It’s my senior year, and like most other seniors I am feeling the pressure,” Jones says. “I might take a year or two off and apply to federal jobs in communications, I might just go to school, or I might do both; I don’t really know.”

Jones is a member of ImPRessions and says her favorite thing about being a member is her account, ­­E.W. Scripps School of Journalism. “I love the girls I am working with, and I love social media.”

Of the E.W. Scripps School of Journalism account, Jones says that although it may be challenging, the experience is worth all of the hard work.  “We are working directly with Director Stewart, who has very specific goals in mind for what he wants to accomplish through social media, but has given us room for creativity in how we accomplish these goals. It’s crunch time for us; we need to turn in a proposal within the next week. I am very excited to see how our hard work and ideas come together.”

Aside from the experiences she’s obtained through ImPRessions, Jones has held three different internship positions. She has interned with the Museum of Contemporary Art in Denver, the Los Angeles County Human Relations Commission and with the Ohio University Alumni Association.

In her free time, Jones enjoys bicycling, doing yoga and Pilates and watching Americas Next Top Model.

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October 11, 2010 · 3:57 PM

ImPRessions aims to raise awareness for student-produced network

By Becca Reif                                                                                                                                                                                   Associate, ImPRessions Account

In keeping their commitment to entertainment PR, ImPRessions has made AVW Productions the newest addition to their client list. In an attempt to boost awareness and attention for the 14 different student-produced television shows that AVW offers, ImPRessions is planning to use surveys, events, and social media to promote their client.

“AVW is receiving constant competition from the local WOUB television network, which has an advantage not only in viewers, but in funding as well,” said Sarah Rucker, marketing manager for AVW, during her first meeting with ImPRessions. Of the 14 shows that AVW produces, they plan to focus on promoting their three most popular shows: “Fridays Live” (a spin-off Saturday night live), “Confused” (a children’s show), and “Ohio Sports Zone” (a show reporting about OU Athletics).

As main focus of their attempts to promote AVW, ImPRessions is preparing to survey the OU student body to help get insight about what students really know about the network. They believe that gaining more knowledge through student surveys will help them figure out the best way to gain more viewers for AVW.

ImPRessions plans to start their promotion for AVW’s “Ohio Sports Zone” this upcoming basketball season by asking local bars to turn on the show when it comes out on Thursday and Friday nights. Additionally, ImPRessions plans to design advertisements, host events and launch a social media campaign to help popularize AVW’s top three shows.

“We are very excited to add AVW Productions to our already-impressive client list,” said Devin Hughes, chief executive officer for ImPRessions. “AVW Productions boasts a great deal of talented students and I look forward to working with them.”

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October 3, 2010 · 3:52 PM

Athens County Humane Society account works in partnership with Friendly Paws

By Carly Damman                                                                                                                                                                       Associate, ImPRessions Account

ImPRessions is happy to announce a new client, Friendly Paws Pet Supplies and Grooming. The Athens County Humane Society account will absorb Friendly Paws as an additional client. Brittany Lambert will be the account executive for both accounts. The current members of the Athens County Humane Society account will now work with their account and with Friendly Paws.

Athens native and owner of Friendly Paws, Shelley Lieberman, was so happy with the firm’s work on the Humane Society last year, she approached ImPRessions about working with her business this year. With a big increase in members, ImPRessions is excited to add new clients and expand their reach throughout the Athens community and beyond.

The firm is excited about Friendly Paws as a new addition, showing clients are pleased with ImPRessions work. CEO of ImPRessions, Devin Hughes, expresses his excitement about the new addition saying, “My favorite part of the job is hearing testimonials from clients about how pleased they are with our work, so I was thrilled to hear that Shelley was impressed to the point of wanting to do extra business with us.”

Friendly Paws offers grooming six days a week, is an eco-friendly business, sells locally made products for pets and a percentage of their profits each year benefit local rescues. One of those local rescues is the Athens Humane Society, which helps the two organizations work well together.

The Athens County Humane Society account is helping to plan the Humane Society’s Centennial Celebration. The celebration will be held Oct. 9th from 7 to 9 p.m. and will include desserts, drinks and animal lovers. Tickets can be purchased at many local stores including Friendly Paws.  The Athens Humane Society account will also be hosting a rescued pet calendar contest. Participants can find more information at the Friendly Paws Pet Supplies and Grooming or Athens County Humane Society Facebook page.

Account Executive, Brittany Lambert, is still working on getting the Friendly Paws account up and running. The Athens County Humane Society account will host a Halloween event at the store and will begin planning for the event soon.

“The fact that Shelley was happy enough with our work with Athens County Humane Society that she would approach us for a second account is a testament to the quality of our members and campaigns,” Hughes said. ImPRessions is proud to add a new client to their firm and is looking forward to finding more new clients to accommodate the increased membership this year.

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