September 8, 2015
By: Marisa Fiore, @marisafiore1
With a new year, come new directors, supervisors, account executives and of course, the heart and soul of ImPRessions, the account associates. To help make choosing an account easier for you, we have made a list of accounts and what they will be working on this year! Each account executive pair wrote their descriptions so that you could hear it personally from them:
AE: Libby Bradford, AAE: Morgan Brenner
Athens Conservancy is a non-profit organization that puts on fundraising events and community hikes. The largest fundraising event that was started last year is the Zombie Run, a 5K race around Halloween that we hope to have at the Ridges this year. We will also be starting an Instagram and an Ohio University student chapter of the Conservancy.
Athens County Humane Society
AE: CJ Riggs, AAE: Sammie Fisher
This semester the Athens County Humane Society account will be planning events, improving our social media presence and gaining awareness on campus. Our main objective will be gearing up for our annual fundraiser, Woof & Wine, which will be a wine tasting event on Mom’s Weekend. We also will be focusing on creating and implementing fun and furry “Cat of the Week” posts in hopes of increasing cat adoption in Athens.
AE: Zach Berry, AAE: Taylor Dilley
AVW Productions is a student-run video production organization. AVW is able to produce eight different shows, each with their own unique voice and atmosphere. Our goal for the year is to build a cohesive bond between each AVW-operated program that allows them to maintain their own individuality while also reflecting the mission of the production group as a whole. In order to accomplish this, we will continue to promote some of the organization’s most popular shows while shedding light on lesser-known programs in order to bring the AVW family to all new audiences in Athens, Ohio.
Black Sheep Improv
AE: Alessa Rosa, AAE: Ayla Apitsch
In this account we will be working with the student-run improvisation group, Black Sheep Improv. This account is great because we are working with other college students, and so we can be extremely hands on when promoting their events, which there are a lot. They perform every Thursday at Baker, but also will host five special events throughout the year. This account is great for those looking to work with event planning and promotions, social media, and design. We are looking for creative people who are willing to have fun and think outside the box (these improv members are crazy and fun, and so this is the account for that).
Burr Oaks Getaways
AE: Riley Carlton, AAE: Delaney Banda
Burr Oak Getaways is a first year account. This means we have an advantage with some Public Relations experimentation! There are countless ideas we are planning to do with this camping, hiking travel destination. This account will be creating a few major events throughout the year, such as a nature “adventure” race and establishing an annual signature event. We also will be working to spread awareness of Burr Oak Getaways to the Athens Community.
College Book Store
AE: Rosie Haren, AAE: Kylie Souder
The College Book Store is an independent bookstore proudly serving Ohio University exclusively since 1952. They are proud to be a local company, run from the ground up right here in Athens, Ohio. This account will promote the major weekends that College Book Store holds. Examples include Homecoming (for the homeless), Sibs Weekend (big bro big sis) and Mom’s Weekend (My Sisters Place) and a percent of the proceeds always go to these same organizations. We also help Andrew just think of ideas that will get students in the store more and we hold a big role in tweeting for the CBS Twitter account, too!
Southern Ohio Copperheads Baseball
AE: Becca Zook, AAE: Allison Zullo
This year the Southern Ohio Copperheads plan to build off of the success of the last few years – including continuing popular community events. New for this year however is a goal of reaching a wider, potentially national audience and working closely with the media staff to build up social media presence and update the website.
AE: Grace Driscoll, AAE: Zulfa Rizqiya
The 2015-16 FANGLE Magazine ImPRessions account is geared toward people of all PR skill sets who wish to learn the tricks of the trade and how to be successful in the ever-changing PR world. We will divide our work into a variety of categories, as any real-world PR firm would do. If you want to create new content, be in charge of heading a variety of projects, work with other student organizations and uptown businesses, learn how to communicate with clients, and build content for an impressive personal portfolio and resume- this is the account for you! We will be working in marketing and promotion, fundraising and event planning and we are in charge of the magazine’s social media accounts.
AE: Mikaela Linden, AAE: Meredith Broadwater
The ImPRessions GoBus account will be assisting GoBus’s expansion by reaching out to student publications at multiple Ohio college campuses in addition to OU. The GoBus account will engage with the OU student body on social media through the #HideAndGoBus campaign on Twitter and the #OhThePlacesYoullGo campaign on our new Instagram page. Also, the account will hold a safe driving seminar on behalf of GoBus with informational speakers and free food to create a more positive perception of GoBus.
Ohio State Bar Association
AE: Emily Barber, AAE: Hallie Ruth
The Ohio State Bar Association is a professional organization for anyone admitted into the practice of law. The OSBA ImPRessions account will be responsible for reviewing ohiolawstudents.com, a website created by OSBA as a resource for future, current and post-grad law students. Our account will work on gathering feedback and suggestions on the design, structuring and content of the website, as well as identifying competition. ImPRessions will work alongside the OSBA team to make ohiolawstudents.com a go-to resource for law students across the state.
AE: Annie Robinson, AAE: Patrick Nemeth
This year Prescribe Change hopes to implement the projects that have been planned in the previous two years including a billboard message and message on Lancaster public transit buses. Prescribe Change also hopes to continue to build social media presence. Each of these goals will help Prescribe Change in its mission to inform the public on the facts of prescription drug abuse.
E.W. Scripps School of Journalism
AE: Rachel Hartwick, AAE: Allison Arnold
The Scripps account’s goal is to promote the E. W. Scripps School of Journalism in every way possible. As an associate, you will gain hands-on social media experience designing campaigns and creating new platforms. You’ll also get experience with video editing, design software, and will spend time learning branding techniques and planning exciting events. As an account, we want to get students excited about being in one of the best journalism programs in the country.
West Side Wingery
AE: Raquel Richards, AAE: Liz Papas
West Side Wingery is a brand new client and a new business that is looking to grow! Working with them will involve social media, branding and drawing awareness to this new restaurant. They want to get the word out that they offer unique foods at a student-friendly price!
Now that you’ve heard from all of our accounts, it’s time for you to make your choice! Good luck! ImPRessions can’t wait for you to join!