Ohio University ImPRessions

Ohio University ImPRessions

You can scroll the shelf using and keys

Advertising Takes Progressive Steps Forward

March 5, 2015

By: Austin Ambrose, @tex_ambrose7

The image of ‘dad’ is different for everyone. The media are no exception to this, even they have their own perception of what it looks like to be ‘dad.’ For many years, advertisers believed they couldn’t have a commercial with a dad unless the dad was goofy and ended up being talked down to by his wife for making a mistake.

An accurate representation of ‘dad’ has been absent from the media, and advertisers are prime culprits. The Super Bowl, one of the most viewed TV event each year, places some of the best commercials. The commercials may attract a large majority of the viewers.

This year, however, the Super Bowl commercials took a turn from the usual gut-grabbing laughter and sexy models tactics. This time, the commercials were designed to inspire and jerk on the emotional side of people. Who was the focus? Good ole dad.

fe72681705f097f7e5e0ac154e47f856a8bbeb48

Having the focus on dad was a shift that consumers wanted to see. Many fathers agreed that the representation of dads were inaccurate, and they wanted to see a more accurate telling of the role of a child-rearing dad.

Why was this so impactful? The providers listened to their consumers. This shows a great change in advertising. Instead of trying to guess what people want to see, they are listening to the people and presented them with the images they want. Bravo to these companies. Dove being one of the first to jump on the movement.

What else made this such a memorable set of commercials? They started to move away from long-standing stereotypes, creating a new norm for commercials. This was also seen in the new fem-vertising model, showing women in a more realistic light. The media is starting to catch on that consumers are not attracted to harmful stereotypes.

People want to see accurate representation of what the world looks like. Honey Maid had their wholesome families commercial, which included many alternative styles of families not normally seen in the media. The times are changing, and advertisers are starting to catch on to these new trends.

Finally, these advertisements made a big splash because they connected to the viewers emotions, instead of just trying to sell them a product. The commercials might not have pushed buying a product, but it opened the doors to allow viewers to see what these companies care about, it showed their values. In the long run, this could create a longer and stronger brand loyalty, since the viewers can connect with the company on a more intimate level.

We are starting to see a progressive mindset in advertising, and this could be good for both the companies and consumers. Let’s hope that next year, the Super Bowl keep up the streak of progressive advertisements, as we saw with the dad commercials this year.

How Snapchat’s Updates Have Rocked The Future of Advertising and Journalism

March 4, 2015

By: Rachel Hartwick, @rachel_hartwick

snapchat_discover

I still remember the day that I started using Snapchat. A friend introduced me while sitting at the high school cafeteria table. I added 4 of my closest friends. After school, I used the low-quality camera of my iPod touch to send blurry, 3-second pictures of my cat.

The app, which was originally made so people could share embarrassing pictures with each other without repercussion, has made huge steps for the future of media. Over the years, Snapchat evolved from a picture-messaging app to a platform for something much, much bigger.

Snapchat updated the app and made it have the ability to send videos, and soon after, the introduction of “The Story.” A Snapchat story allows users to post pictures and videos to their own story for all their Snapchat friends to see. The story is viewable as often as desired for 24 hours, and then they’re erased for good. The introduction of “The Story” was also a huge step for celebrities, who could now quickly and easily share life moments with fans.

Not long ago at OU, an account called “OhioUSnaps” was created by a student. This account allows for students across the campus to share funny dorm-room videos, or studying selfies, with upwards of 6,000 people who have added the account to their Snapchat friends.

OhioUSnaps is changing the way that we advertise at college. Besides just silly snaps, students post pictures of lost keys or ID’s and upload flyers of club events to gain publicity. Today, any company can create Snapchat accounts for consumers to add to their friend list. The consumers are exposed to creative marketing that often don’t feel like traditional ads.

Snapchat completely changed the game with their “Discover” update on January 27. (Many people may remember this as the update that removed our loved-and-hated “best friend” feature.) With just a swipe right, the “Discover” feature shows eleven media outlets, ranging from CNN to Cosmopolitan to National Geographic. Every 24 hours, these companies release a new set of content to view.

For instance, if I click on CNN, I’m able to scroll through 6 headlines accompanied by a moving picture or video in the background. If I swipe up, I can read the full story or watch the video. If my sound is on, I can hear a synopsis of the story or even music to accompany it.

It’s handheld and targeted to younger audiences that desire instant gratification and, as Wired noted, doesn’t often connect with traditional media.

Snapchat said on its blog, “This is not social media. Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.”

Far too often, I see Twitter accounts tweeting out some story or some facts without credible—or any—sourcing. Too many of my Facebook friends and Twitter followers believe everything they see online, regardless of the source. Snapchat Discover teaches us what’s important because we’re trusting the experts. Snapchat Discover allows young people to get credible information from an app that they’re using every day anyway.

From both the journalism and the advertising industry, Snapchat, you’re making huge steps for the future of media, and we’re excited to see what else you’ll do. Props!

Keeping Your Personal Brand Safe Over Spring Break

February 27, 2015

By: Sophia Ciancone, @sophiaciancone

SpringBreak

Spring break is finally here. Ping has been packed and the salad bar line long. Students are ready to set off and enjoy a week of carefree relaxation and fun. It’s important, however, that students keep in mind a lecture we’ve heard time and time again: brand yourself. From professors to professionals, everyone in the field promises that if we just create our brand, we are set. Sometimes, adventurous trips like spring break can put our brand at jeopardy. In order to make sure that does’t happen, here are some tips to keep things clean while you’re soaking up the sun and having a blast with your friends.

  1. Put the phone down. Sun, sand and water make a dangerous combination when it comes to smartphones. Despite the fact that you want to capture memories of your trip, it may just be best for your phone and your brand if you keep the phone in a safe, secure location. Don’t bring out your professional self, if there is a chance someone could ruin your professional image. Bring it out only for small periods of time.
  2. Steer clear of social media. This could be a good week just to take a short break from social media all together. Log out of your Twitter and Instagram, or maybe only check it a few times a day. Once something is posted, it can never come down.
  3. Take fun, clean pictures. When you step away from the party for a bit snap some fun, beach pictures with your friends that are social media friendly. These are the pictures you can share with your followers that will keep your brand clean and pristine.

Keep these simple tips in mind while you’re soaking up the sun, and when you return back to reality, your brand will be exactly the way you left it.

How to Up Your PR game Over Spring Break

February 26, 2015

By: Elise Mills, @itsELISElove

Are you going on an amazing trip for spring break? Yeah, me neither, but don’t worry! For those of us who don’t have trips planned, there is still plenty for us to do. With the spare time, here are some simple things to do to up your PR game.

taken-linkedin-meme-duncan1

1. Update your LinkedIn.

Yes, most of us have one by this point, and we can all admit it could look better. Spend some time making sure your biography really reflects your personality or spend some time actually writing about your volunteer work with Habitat for Humanity, instead of only having the standard name and date.

Goal: Try to reach ‘Expert’ or even ‘All-Star’ on your profile bar.

2. Remember that you have a blog.

Oh yeah, that thing you created when you bored. It’s time to hash out some new ideas. A blog is only as effective as you allow it to be, and if you only post once every couple months, it’s not truly showing your creativity or dedication to the craft.

Goal: Post once at the beginning of break and once at the end, it’ll help get those creative juices flowing and remind you why you started blogging in the first place.

3. Check out PR Daily (prdaily.com).

They are chalked-full of articles from crisis communications, to social media, to writing and editing. The latest post I read? “6 ‘House of Cards’ quotes that apply to PR.”

Goal: Read a couple of articles throughout the week. Not only are they fun, but informational.

Kevin-Spacey-in-House-of-Cards-Season-2-Chapter-26

4. Look up internships.

If you are trying to get an internship then this is not new to you, but for those who have yet to start looking, this is the best time. Take an hour or two and look up some of the places you could see yourself applying to in the next few years and look at what it takes to be an intern there. Not only does it give you a sample of what you’ll be doing soon, but also it shows you areas to improve or what you could be doing now.

Goal: Look up a couple internships and ask yourself, am I on the right track? If not, what could I do to get there?

Don’t Worry, You’re in the Right Major

February 25, 2015

By: Elaine Carey, @snakesona_laine

jobs

You have decided to major in Strategic Communication. Congratulations! Now what? What happens after graduation? Sometimes I wonder why I didn’t just pick something concrete to major in like engineering or biology! Then, I remember that I hate math and science, and that writing is my world. I have to admit that I’m jealous of my peers who have those skills that are completely foreign to me, and will be able tell everyone, for the rest of their lives, that they’re engineers or doctors. Us PR folks, well, we’re writers, and communicators, and social media moguls, and email connoisseurs, and branders and planners. There’s a high chances we’re going to have a million job titles over the course of our careers.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

My friends are going to apply to jobs or graduate programs in engineering and biology. Neat! I’m going to apply to any job vaguely resembling something in PR. I’m pretty unsure of what my future holds. But guess what? I wouldn’t have it any other way. Every once in a while, I need to remind myself of one very important fact: Everyone’s different.

I am a Strat Comm major, with no desire to work at a huge PR agency. Of course, that’s subject to change. I know some people who are going to KILL IT when they get their crazy awesome dream job at a top agency in NYC, but I’m still figuring out what my perfect job is and how to get there.

I know some other people who are going to be pretty amazing engineers and doctors. Those hours and hours spent studying are going to pay off, and I’m so thrilled for them.

As for me, I’m going to make a pretty great something-or-another one of these days.

I am a writer, a communicator, and a lover of people and I can never make up my mind. I’m in the right major. I absolutely know this. The next step is figuring out what comes next, but that’s all part of the fun, and there’s no rush.

Staying True To Yourself During Your Internship Hunt

February 24, 2015

By: McKennah Robinson, @kennmilli

keep-calm-and-stay-true-to-who-you-are-3

Spring is fast approaching, and for a majority of students, that can only mean one thing – the hunt for internships has begun. It’s finally time to get that resume in tip-top shape and perfect the cover letter. We all know how important it is to impress a potential future employer, but it can be very easy to accidentally sell yourself short along the way.

I have found myself guilty of doing this. To keep myself from compromising who I really am to employers, I have made a mental list to ensure that I am putting my best and most true self out there. Here’s a few ways to ensure that you represent the true you throughout your internship search.

  1. Don’t be afraid to show that you excel in other skills besides journalism.

As journalists, we are all expected to be able to write and communicate well. What we aren’t expected to do is have other, outside-of-the-box skills, such as knowledge of programming. When trying to tailor yourself to a company, throwing these skills off to the side is easy to do. We justify it by thinking that the company doesn’t want to see a skill like that on your resume. However, I say put those types of skills on your resume, or in your cover letter. Not only does it show your capacity of knowledge in various fields, but it may also make you stand out in the long run.

2. Don’t mold yourself – online and offline – in to something that you’re uncomfortable with.

We have all heard the saying, “Don’t post it if you wouldn’t want a future employer to see it!” so many times that we could recite it in our sleep. I wholeheartedly agree with keeping Twitter, Instagram, etc. clean, but trying to gear your presence towards what you think an employer might like to see makes you lose your individuality. If you enjoy tweeting about the latest news, then do it. If you’re like me, and enjoy tweeting about the latest awkward moment in your life, then do it. Most likely, the company who has the personality that is closest to yours will love your social media presence and won’t expect anything else from you.

3. Like what you like – point blank.

It is extremely tough when you walk in to an interview and the first thing they ask is “So, tell us about yourself.” We all automatically jump to what we think the employer wants to hear, instead of actually telling them what we like. They already have our resumes and cover letters, so they know what we are capable of professionally. Tell them what hobbies you have or what show you spent way too much time watching on Netflix last semester. Having your little quirks that you’re proud of makes you a memorable person and gives the employers ample ways to connect with you outside of a desired career goal.

Being professional is important and helps get the job done. However, being an individual and showing employers what you’re proud of, and what your personality is like, is equally as important. May the PR force be with you.

GoBus Says Go Safely!

February 23, 2015

By: Amanda Moline, @mandamoline

gobus_front (1) (1)

Spring break is almost upon us, even if the weather says otherwise. When you’re a student at Ohio University, spring break is more of a late-winter break, since it lands one or two weeks ahead of many other universities in Ohio. But no matter; it’s still a break off of school!

Whether you’re heading home, or to a sunny destination, your spring break is most likely going to involve a lot of driving, often in poor weather conditions. That’s why GoBus is here to provide you some facts to keep in mind before getting behind the wheel this spring break.

  1. Tempted to drive after having a few drinks? Take a second to reconsider. Every day, 28 people die in America due to drunk driving. 23.4 percent of drunk driving rates are made up of 21 to 25 year olds, and 2/3 of people will be involved in a drunk driving crash at some point in their lives. Avoid drinking and driving by calling AAA at 1-800-AAA-HELP to get a lift!
  2. Didn’t finish that text? Don’t do it while behind the wheel. 3000 teens die each year from texting and driving, making it the leading cause of teen deaths. Make sure you have a designated texter to send messages for you while you’re behind the wheel.
  3. Click it or ticket! Seatbelts have saved over 300,000 lives since 1975. Of the teens killed in an automobile accident, 58 percent were not wearing seat belts.
  4. Not sure if you can handle driving during inclement weather conditions? Wait it out! 7,000 deaths, 800,000 injuries, and 1.5 million vehicle crashes occur each year due to poor weather. 15 percent occur when it’s snowing or sleeting, 13 percent occur due to icy pavement, and 11 percent occur due to snow or slushy pavement.
  5. Prepare for driving mishaps by making an emergency kit to keep in your car. This should include a scraper, a flashlight with extra batteries, water, snacks, matches and small candles, first aid kit with a pocket knife, blankets, road salt or cat litter for traction, emergency flares, and a small shovel.

gobus_back (1) (1) (1)

Keep your guard up and don’t get behind the wheel if you don’t feel safe. When you’re headed out of Athens for spring break, GoBus is a safe alternative to risking the snowy roads yourself. Stop by our table on the first floor of Baker this Tuesday from 4-5pm and Thursday from 3-5pm to learn more about safe driving and score some free stuff!

6 Reasons Journalists Make the Best Boyfriends/Girlfriends

February 20, 2015

By: Rachel Hartwick, @rachel_hartwick

perfect-first-date

We, as journalists, know that our doctor and engineering friends are going to make much more money in the long run. However, we’re passionate about what we do; our work would suffer if we weren’t. And, according to Psychology Today, the average IQ of a journalist is in the 137 to 160 range. That translates into the top 1 percent to .01 percent, which is on the same intelligence level as lawyers, engineers, and computer science professors.

Basically, journalists are a real catch, and there are many attributes that we take out of our career and can apply to a serious relationship. From being able to edit all your papers for you, to never running out of things to talk about, journalists are no doubt the best people to date.

1. We’re the best listeners. 

A good percentage of a journalist’s job is just listening to people. After all, the number one rule of interviewing is to not interrupt. Not only are we going to refrain from interrupting you mid-sentence, but we’re actively listening to what you have to say. If you date a journalist, you can talk about yourself all you want, and we’re not going to complain much—we’re so used to it.

2. We come up with the best first-date questions. 

Awkward silences? Forget about them. Upon entering interviews, we’re always prepared with a list of questions to ask. As many of us know, interviews always seem to take a turn in a direction that we weren’t planning on it to. However, like a good journalist, we’ve planned ahead and have been through that scenario plenty of times. We know how to be on our toes with new, interesting questions on the spot.

3. We are experts at time management. 

We don’t mess around with deadlines, and our sources tend to take their sweet time getting back to us. When we’re assigned a story, we have to be on it immediately and we have to schedule our classes and extracurricular around that interview. You won’t see us so much that you get sick of us (we’re always busy!) But we’ll never forget to schedule in time to spend with you.

4. We’re always up to date on the latest local events. 

Journalism is probably one of the least monotonous professions out there, so you aren’t going to get bored with us. Routine just isn’t our style. Not to mention, we get free press passes into a bunch of cool concerts, shows, etc., and you are more than welcome to be our plus-one!

5. We are honest. 

Making up sources, or printing blatantly false facts, would jeopardize our entire career. We’re horrible liars. It’s our job to report the truth. So no worries in the cheating department—we just wouldn’t be able to hide it from you.

6. We will always answer your calls within a 5-minute time span. 

No need for “read receipts” here. We are constantly connected to our phones, or laptops, so if you text us asking where we are, you don’t have to worry about us not replying. (Although we may be slightly disappointed the call was from you and not the source we’ve been trying to get in touch with the past week—sorry!)

So next time you find yourself striking up a conversation with a journalism cutie, don’t let their future salary be the first thing that comes to mind. Rather, remember all the advantages to dating an honest, grammar-loving journalist. You won’t be disappointed!

The newest place on the block: West Side Wingery

February 19, 2015

By: Ashley Ince, @ashley1nce

wings-10a

From the owners of Fluff Bakery on Court Street, one of ImPRessions’ lovely clients, a new, local Athens restaurant is already becoming a big hit. Opening only a few weeks ago, West Side Wingery is a place to check out. Not only does West Side Wingery have great wings, but they have killer tacos, burritos, and sandwiches.

Here are three reasons why you should go:

1. Different than most wing restaurants

West Side Wingery is located on 9 N. Shafer Street. Its affordable and stylish, with its graffiti walls and decorated signs. You can expect a diverse selection of wings and there are many unique options for you to choose from.

2. The menu has variety

It may be called West Side Wingery, but that’s not all that they specialize in. Not feeling wings? That’s fine, there are also tacos and burritos for those who want to change it up. The specials they offer add a different kind of eating experience, like their basil and beat taco with caramelized onions, or their BBQ rib burrito.

3. Down to earth atmosphere

Great service, and friendly employees definitely make any dining experience better. The workers here are very casual and will help you decide what to get because there are so many great options.  Its smaller size makes it very comfortable and intimate. You can enjoy your meal without having to talk over the people eating around you.

If you like wings and want to try something different, West Side Wingery may be the new place for you. Check out their Facebook page to see some more of their specials!

Do as I say, not as I do – senior advice on my freshman mistakes

February 18, 2015

By: Logan Trautman, @logantrautman

Sincerely-Seniors

It could be the fact that the final semester of my final year at OHIO is quickly coming to a close, but recently I’ve been reflecting back on the last four years. As I try to plan my post-grad life, when I’m not hyperventilating, I catch myself thinking what I would have done differently in the years leading up to these final months to better prepare myself for what lies ahead.

Internships are not for upperclassmen only

I have held three internships since being in college; all three took place within my junior and senior years. It is easy to think that you have endless time at OU, but please, go explore the world of internships early. You probably won’t get the internship of your dreams as a sophomore, but gain the experience now that will help you secure that dream internship as a senior. Plus, why wouldn’t you rather do a fun, worthwhile internship, rather than a summer job passing out free samples at Costco? I’m not sure either, ask my underclassman self.

Seniors are not scary

As a freshman, I was terrified of seniors. Who wouldn’t be? They looked like they were ten years older than me, they beamed professionalism, and they could drink… legally. As a senior, I love freshmen. In fact, the freshmen on my ImPRessions team are a few of my favorite people in Athens. As a freshman, you are encouraged to network, but approaching someone who is soon to graduate while you still have the “greatest four years” ahead of you is intimidating and easily avoided. As a senior, I welcome any underclassman that allows me to ramble about college. A bobcat is a bobcat, regardless of class rank.

Do not underestimate the power of a good schedule

Every semester, we all face the same slightly irritating routine of scheduling classes. As much as you want to take classes with newly made friends, in buildings that are only a five-minute walk, choose wisely. The hard truth is that some professors are better suited for you than others, and some courses will teach you more than you expected. Do your research, talk to upperclassmen, and take classes that will benefit your learning experience. I know taking a course in scuba diving is tempting, but think about your future!

There are clubs that exists outside the Scripps world

The world of Scripps is fascinating. It presents you with such a diverse group of people and opportunities. You know what other world is fascinating? The business world, or fine arts, or even the engineering world! It’s easy to get caught in the Scripps bubble, but explore! Join organizations comprised of people in all different majors. After all, in PR, it’s your job to know EVERYONE!

Follow

Get every new post delivered to your Inbox.

Join 187 other followers