Ohio University ImPRessions

Ohio University ImPRessions

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Keeping Your Personal Brand Safe Over Spring Break

February 27, 2015

By: Sophia Ciancone, @sophiaciancone

SpringBreak

Spring break is finally here. Ping has been packed and the salad bar line long. Students are ready to set off and enjoy a week of carefree relaxation and fun. It’s important, however, that students keep in mind a lecture we’ve heard time and time again: brand yourself. From professors to professionals, everyone in the field promises that if we just create our brand, we are set. Sometimes, adventurous trips like spring break can put our brand at jeopardy. In order to make sure that does’t happen, here are some tips to keep things clean while you’re soaking up the sun and having a blast with your friends.

  1. Put the phone down. Sun, sand and water make a dangerous combination when it comes to smartphones. Despite the fact that you want to capture memories of your trip, it may just be best for your phone and your brand if you keep the phone in a safe, secure location. Don’t bring out your professional self, if there is a chance someone could ruin your professional image. Bring it out only for small periods of time.
  2. Steer clear of social media. This could be a good week just to take a short break from social media all together. Log out of your Twitter and Instagram, or maybe only check it a few times a day. Once something is posted, it can never come down.
  3. Take fun, clean pictures. When you step away from the party for a bit snap some fun, beach pictures with your friends that are social media friendly. These are the pictures you can share with your followers that will keep your brand clean and pristine.

Keep these simple tips in mind while you’re soaking up the sun, and when you return back to reality, your brand will be exactly the way you left it.

How to Up Your PR game Over Spring Break

February 26, 2015

By: Elise Mills, @itsELISElove

Are you going on an amazing trip for spring break? Yeah, me neither, but don’t worry! For those of us who don’t have trips planned, there is still plenty for us to do. With the spare time, here are some simple things to do to up your PR game.

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1. Update your LinkedIn.

Yes, most of us have one by this point, and we can all admit it could look better. Spend some time making sure your biography really reflects your personality or spend some time actually writing about your volunteer work with Habitat for Humanity, instead of only having the standard name and date.

Goal: Try to reach ‘Expert’ or even ‘All-Star’ on your profile bar.

2. Remember that you have a blog.

Oh yeah, that thing you created when you bored. It’s time to hash out some new ideas. A blog is only as effective as you allow it to be, and if you only post once every couple months, it’s not truly showing your creativity or dedication to the craft.

Goal: Post once at the beginning of break and once at the end, it’ll help get those creative juices flowing and remind you why you started blogging in the first place.

3. Check out PR Daily (prdaily.com).

They are chalked-full of articles from crisis communications, to social media, to writing and editing. The latest post I read? “6 ‘House of Cards’ quotes that apply to PR.”

Goal: Read a couple of articles throughout the week. Not only are they fun, but informational.

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4. Look up internships.

If you are trying to get an internship then this is not new to you, but for those who have yet to start looking, this is the best time. Take an hour or two and look up some of the places you could see yourself applying to in the next few years and look at what it takes to be an intern there. Not only does it give you a sample of what you’ll be doing soon, but also it shows you areas to improve or what you could be doing now.

Goal: Look up a couple internships and ask yourself, am I on the right track? If not, what could I do to get there?

Don’t Worry, You’re in the Right Major

February 25, 2015

By: Elaine Carey, @snakesona_laine

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You have decided to major in Strategic Communication. Congratulations! Now what? What happens after graduation? Sometimes I wonder why I didn’t just pick something concrete to major in like engineering or biology! Then, I remember that I hate math and science, and that writing is my world. I have to admit that I’m jealous of my peers who have those skills that are completely foreign to me, and will be able tell everyone, for the rest of their lives, that they’re engineers or doctors. Us PR folks, well, we’re writers, and communicators, and social media moguls, and email connoisseurs, and branders and planners. There’s a high chances we’re going to have a million job titles over the course of our careers.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

My friends are going to apply to jobs or graduate programs in engineering and biology. Neat! I’m going to apply to any job vaguely resembling something in PR. I’m pretty unsure of what my future holds. But guess what? I wouldn’t have it any other way. Every once in a while, I need to remind myself of one very important fact: Everyone’s different.

I am a Strat Comm major, with no desire to work at a huge PR agency. Of course, that’s subject to change. I know some people who are going to KILL IT when they get their crazy awesome dream job at a top agency in NYC, but I’m still figuring out what my perfect job is and how to get there.

I know some other people who are going to be pretty amazing engineers and doctors. Those hours and hours spent studying are going to pay off, and I’m so thrilled for them.

As for me, I’m going to make a pretty great something-or-another one of these days.

I am a writer, a communicator, and a lover of people and I can never make up my mind. I’m in the right major. I absolutely know this. The next step is figuring out what comes next, but that’s all part of the fun, and there’s no rush.

Staying True To Yourself During Your Internship Hunt

February 24, 2015

By: McKennah Robinson, @kennmilli

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Spring is fast approaching, and for a majority of students, that can only mean one thing – the hunt for internships has begun. It’s finally time to get that resume in tip-top shape and perfect the cover letter. We all know how important it is to impress a potential future employer, but it can be very easy to accidentally sell yourself short along the way.

I have found myself guilty of doing this. To keep myself from compromising who I really am to employers, I have made a mental list to ensure that I am putting my best and most true self out there. Here’s a few ways to ensure that you represent the true you throughout your internship search.

  1. Don’t be afraid to show that you excel in other skills besides journalism.

As journalists, we are all expected to be able to write and communicate well. What we aren’t expected to do is have other, outside-of-the-box skills, such as knowledge of programming. When trying to tailor yourself to a company, throwing these skills off to the side is easy to do. We justify it by thinking that the company doesn’t want to see a skill like that on your resume. However, I say put those types of skills on your resume, or in your cover letter. Not only does it show your capacity of knowledge in various fields, but it may also make you stand out in the long run.

2. Don’t mold yourself – online and offline – in to something that you’re uncomfortable with.

We have all heard the saying, “Don’t post it if you wouldn’t want a future employer to see it!” so many times that we could recite it in our sleep. I wholeheartedly agree with keeping Twitter, Instagram, etc. clean, but trying to gear your presence towards what you think an employer might like to see makes you lose your individuality. If you enjoy tweeting about the latest news, then do it. If you’re like me, and enjoy tweeting about the latest awkward moment in your life, then do it. Most likely, the company who has the personality that is closest to yours will love your social media presence and won’t expect anything else from you.

3. Like what you like – point blank.

It is extremely tough when you walk in to an interview and the first thing they ask is “So, tell us about yourself.” We all automatically jump to what we think the employer wants to hear, instead of actually telling them what we like. They already have our resumes and cover letters, so they know what we are capable of professionally. Tell them what hobbies you have or what show you spent way too much time watching on Netflix last semester. Having your little quirks that you’re proud of makes you a memorable person and gives the employers ample ways to connect with you outside of a desired career goal.

Being professional is important and helps get the job done. However, being an individual and showing employers what you’re proud of, and what your personality is like, is equally as important. May the PR force be with you.

GoBus Says Go Safely!

February 23, 2015

By: Amanda Moline, @mandamoline

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Spring break is almost upon us, even if the weather says otherwise. When you’re a student at Ohio University, spring break is more of a late-winter break, since it lands one or two weeks ahead of many other universities in Ohio. But no matter; it’s still a break off of school!

Whether you’re heading home, or to a sunny destination, your spring break is most likely going to involve a lot of driving, often in poor weather conditions. That’s why GoBus is here to provide you some facts to keep in mind before getting behind the wheel this spring break.

  1. Tempted to drive after having a few drinks? Take a second to reconsider. Every day, 28 people die in America due to drunk driving. 23.4 percent of drunk driving rates are made up of 21 to 25 year olds, and 2/3 of people will be involved in a drunk driving crash at some point in their lives. Avoid drinking and driving by calling AAA at 1-800-AAA-HELP to get a lift!
  2. Didn’t finish that text? Don’t do it while behind the wheel. 3000 teens die each year from texting and driving, making it the leading cause of teen deaths. Make sure you have a designated texter to send messages for you while you’re behind the wheel.
  3. Click it or ticket! Seatbelts have saved over 300,000 lives since 1975. Of the teens killed in an automobile accident, 58 percent were not wearing seat belts.
  4. Not sure if you can handle driving during inclement weather conditions? Wait it out! 7,000 deaths, 800,000 injuries, and 1.5 million vehicle crashes occur each year due to poor weather. 15 percent occur when it’s snowing or sleeting, 13 percent occur due to icy pavement, and 11 percent occur due to snow or slushy pavement.
  5. Prepare for driving mishaps by making an emergency kit to keep in your car. This should include a scraper, a flashlight with extra batteries, water, snacks, matches and small candles, first aid kit with a pocket knife, blankets, road salt or cat litter for traction, emergency flares, and a small shovel.

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Keep your guard up and don’t get behind the wheel if you don’t feel safe. When you’re headed out of Athens for spring break, GoBus is a safe alternative to risking the snowy roads yourself. Stop by our table on the first floor of Baker this Tuesday from 4-5pm and Thursday from 3-5pm to learn more about safe driving and score some free stuff!

6 Reasons Journalists Make the Best Boyfriends/Girlfriends

February 20, 2015

By: Rachel Hartwick, @rachel_hartwick

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We, as journalists, know that our doctor and engineering friends are going to make much more money in the long run. However, we’re passionate about what we do; our work would suffer if we weren’t. And, according to Psychology Today, the average IQ of a journalist is in the 137 to 160 range. That translates into the top 1 percent to .01 percent, which is on the same intelligence level as lawyers, engineers, and computer science professors.

Basically, journalists are a real catch, and there are many attributes that we take out of our career and can apply to a serious relationship. From being able to edit all your papers for you, to never running out of things to talk about, journalists are no doubt the best people to date.

1. We’re the best listeners. 

A good percentage of a journalist’s job is just listening to people. After all, the number one rule of interviewing is to not interrupt. Not only are we going to refrain from interrupting you mid-sentence, but we’re actively listening to what you have to say. If you date a journalist, you can talk about yourself all you want, and we’re not going to complain much—we’re so used to it.

2. We come up with the best first-date questions. 

Awkward silences? Forget about them. Upon entering interviews, we’re always prepared with a list of questions to ask. As many of us know, interviews always seem to take a turn in a direction that we weren’t planning on it to. However, like a good journalist, we’ve planned ahead and have been through that scenario plenty of times. We know how to be on our toes with new, interesting questions on the spot.

3. We are experts at time management. 

We don’t mess around with deadlines, and our sources tend to take their sweet time getting back to us. When we’re assigned a story, we have to be on it immediately and we have to schedule our classes and extracurricular around that interview. You won’t see us so much that you get sick of us (we’re always busy!) But we’ll never forget to schedule in time to spend with you.

4. We’re always up to date on the latest local events. 

Journalism is probably one of the least monotonous professions out there, so you aren’t going to get bored with us. Routine just isn’t our style. Not to mention, we get free press passes into a bunch of cool concerts, shows, etc., and you are more than welcome to be our plus-one!

5. We are honest. 

Making up sources, or printing blatantly false facts, would jeopardize our entire career. We’re horrible liars. It’s our job to report the truth. So no worries in the cheating department—we just wouldn’t be able to hide it from you.

6. We will always answer your calls within a 5-minute time span. 

No need for “read receipts” here. We are constantly connected to our phones, or laptops, so if you text us asking where we are, you don’t have to worry about us not replying. (Although we may be slightly disappointed the call was from you and not the source we’ve been trying to get in touch with the past week—sorry!)

So next time you find yourself striking up a conversation with a journalism cutie, don’t let their future salary be the first thing that comes to mind. Rather, remember all the advantages to dating an honest, grammar-loving journalist. You won’t be disappointed!

The newest place on the block: West Side Wingery

February 19, 2015

By: Ashley Ince, @ashley1nce

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From the owners of Fluff Bakery on Court Street, one of ImPRessions’ lovely clients, a new, local Athens restaurant is already becoming a big hit. Opening only a few weeks ago, West Side Wingery is a place to check out. Not only does West Side Wingery have great wings, but they have killer tacos, burritos, and sandwiches.

Here are three reasons why you should go:

1. Different than most wing restaurants

West Side Wingery is located on 9 N. Shafer Street. Its affordable and stylish, with its graffiti walls and decorated signs. You can expect a diverse selection of wings and there are many unique options for you to choose from.

2. The menu has variety

It may be called West Side Wingery, but that’s not all that they specialize in. Not feeling wings? That’s fine, there are also tacos and burritos for those who want to change it up. The specials they offer add a different kind of eating experience, like their basil and beat taco with caramelized onions, or their BBQ rib burrito.

3. Down to earth atmosphere

Great service, and friendly employees definitely make any dining experience better. The workers here are very casual and will help you decide what to get because there are so many great options.  Its smaller size makes it very comfortable and intimate. You can enjoy your meal without having to talk over the people eating around you.

If you like wings and want to try something different, West Side Wingery may be the new place for you. Check out their Facebook page to see some more of their specials!

Do as I say, not as I do – senior advice on my freshman mistakes

February 18, 2015

By: Logan Trautman, @logantrautman

Sincerely-Seniors

It could be the fact that the final semester of my final year at OHIO is quickly coming to a close, but recently I’ve been reflecting back on the last four years. As I try to plan my post-grad life, when I’m not hyperventilating, I catch myself thinking what I would have done differently in the years leading up to these final months to better prepare myself for what lies ahead.

Internships are not for upperclassmen only

I have held three internships since being in college; all three took place within my junior and senior years. It is easy to think that you have endless time at OU, but please, go explore the world of internships early. You probably won’t get the internship of your dreams as a sophomore, but gain the experience now that will help you secure that dream internship as a senior. Plus, why wouldn’t you rather do a fun, worthwhile internship, rather than a summer job passing out free samples at Costco? I’m not sure either, ask my underclassman self.

Seniors are not scary

As a freshman, I was terrified of seniors. Who wouldn’t be? They looked like they were ten years older than me, they beamed professionalism, and they could drink… legally. As a senior, I love freshmen. In fact, the freshmen on my ImPRessions team are a few of my favorite people in Athens. As a freshman, you are encouraged to network, but approaching someone who is soon to graduate while you still have the “greatest four years” ahead of you is intimidating and easily avoided. As a senior, I welcome any underclassman that allows me to ramble about college. A bobcat is a bobcat, regardless of class rank.

Do not underestimate the power of a good schedule

Every semester, we all face the same slightly irritating routine of scheduling classes. As much as you want to take classes with newly made friends, in buildings that are only a five-minute walk, choose wisely. The hard truth is that some professors are better suited for you than others, and some courses will teach you more than you expected. Do your research, talk to upperclassmen, and take classes that will benefit your learning experience. I know taking a course in scuba diving is tempting, but think about your future!

There are clubs that exists outside the Scripps world

The world of Scripps is fascinating. It presents you with such a diverse group of people and opportunities. You know what other world is fascinating? The business world, or fine arts, or even the engineering world! It’s easy to get caught in the Scripps bubble, but explore! Join organizations comprised of people in all different majors. After all, in PR, it’s your job to know EVERYONE!

4 Ways To Develop A Better Relationship With Your Mentor

February 17, 2015

By: Samantha Miller, @keepcalmsam14

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Being a part of such a great PRSSA chapter has given many of us the experience of being assigned a mentor. This is someone that we turn to if we have questions about the industry, our university, or pretty much whatever else we are curious about. Some, although, may not have a designated mentor, we all should have someone we look up to and turn to with our questions. While the point of this partnership is more on the professional side, that doesn’t mean that these relationships cannot develop into a more well-rounded relationship. By doing some simple steps, you will not only develop a mentor, you will also develop a friend.

  1. Meet with them regularly.

I know that we all lead very busy lives, but remember to make time for your mentor. Even if you can only meet briefly, grab a cup of coffee and chat for a few minutes. It’s just as effective. My mentor and I try to meet at least every couple of week, and it has allowed us to develop a better relationship. We really know what is going on in each of our lives and are also able to easily follow-up on topics we had previously discussed.

2. Find a common interest.

There’s a reason the two of you were matched, and it’s not just because you have the same career goals. You both have something in common that you may not even know about, so try to find it. Once you do, this will allow you to get to know one another on a deeper level. This interest could also allow the two of you to find activities to do outside of quick meetings. The common interest my mentor and I share is politics, and we found it almost immediately. We often send each other funny messages or photos relating to it. Those little connections make our relationship feel a little less serious, and much more fun.

3. Have a balanced meeting.

Don’t let serious topics dominant your conversations, not even the most passionate professional like talking about work all the time. By finding that common interest, you should be able to have a much more laid-back conversation. You will be able to focus much more on the content. The meetings I have with my mentor are about 40% career and industry related and 60% interest related. It creates the sense that you are having a conversation with a friend.

4. Have a two-way relationship.

This is not a relationship where you should expect to only take from your mentor. I know that I am constantly sending my mentor copies of my resume, press releases and sometimes even class essays. Something I often forget to think of is what I can do for her. Don’t be afraid to see if you could write a recommendation for your mentor, or just see if they can use your help with anything. If you can, then most certainly do it. It will mean a lot to them that you asked.

3 Categories to Organize your Stress

February 16, 2015

By: Hannah Tobin, @HanTobes

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BREAKING NEWS: Stress sucks. Unfortunately, it’s part of life ,and in case you didn’t know, stress isn’t going anywhere. As we grow up and life changes, so do the things that stress us out. Whether you’re a freshman stressing about declaring your major, a sophomore stressing about finding housing for next year, a junior stressing about internship applications or a senior stressing out about entering the real world, we all have stress. With that in mind, there are 3 categories you can break your stress into, which will help you deal with it in the best way.

1. FIXABLE: Do, Delete, Delegate or Delay

(These are the things you have the power to change right now)

  • Do: Complete the task at hand. Sounds way too simple, and with procrastination, this simple task can seem impossible. If you are stressed out for your test this week, sit down and study. BAM, problem solved. Now it’s not a guaranteed ‘A’, but it’s a step in the right direction! This is where you take initiative and get stuff done.
  • Delete: If it’s not important get rid of it. If something is stressing you out and doesn’t need to be, get it out of your life. Again, easier said than done, but life is too wonderful to get bogged down by unnecessary stress. Ditch things that are bringing you down.
  • Delegate: Find someone else who can handle the problem.  Adding to much to your plate is a reoccurring theme for college students. As students, we balance homework, group projects, extra curricular activities, jobs and our social life. Sometimes we need to remind ourselves to spread the work evenly. Don’t offer to write the group paper when you know you have a lot going on before that paper is due. Have those around you help with the workload, you’ll thank yourself later.
  • Delay: If you can’t do it now, wait until you can. There are some things that stress us out, but they are so far in the future that it’s better to press pause and wait till later. We can’t fix a problem that’s a year out. Much can change in a year, just refer to TimeHop. When the future is stressing you out, set it on the back burner, live your life.

2. GAIN UNDERSTANDING

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  • Not having the proper understanding of a situation can induce stress. We spend so much time fixated on not understanding, and over analyzing the problem, that it never gets solved. Next time you find yourself second-guessing a sassy text from your roommate, or interpreting your significant other’s weird comment, be direct and just ask them what’s up. You won’t be able to read their mind, so cut the stress and get clarification on the issue.

3. IT IS WHAT IT IS

  • This is the worst category. There will be things that stress us out, and they are completely and totally out of our control. We don’t have the option to do, delete, delegate, delay or understand; it’s just there. The sooner we come to terms with this, the better. Stress is a part of life, but coming to terms with it and managing it will lead to a happier, better life.

Now if none of those things worked, just print this out…

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