Ohio University ImPRessions

Ohio University ImPRessions

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4 Ways to Get the Most out of an Unpaid Internship

August 27, 2015

By: Jennica Lurie, @jennicalurie

Jennica Lurie Ohio University ImPRessions Lets Do This Upaid Internship

With the start of a new semester, many of us are looking for fall internships. In the public relations field, most of us have accepted the fact that our first internship will most likely be unpaid. We have to start from the bottom and work our way up. Unfortunately, this doesn’t take away from the sting of our accounting and engineering friends who land that dream, paid internship right away. Here are a few ways to make the most out of your unpaid internship as well as how to make a little cash money on the side.

1. Have a Positive Attitude

You get out of an internship what you put in, paid or not. If you treat your internship like it’s a paid position, you are assured to learn new skills that will pay off in the future. It’s hard to maintain a positive attitude sometimes when you know that you could be making money working a typical “college” job. Keep in mind that while you may not be feeling the extra wad of cash in your pocket now, it will greatly contribute to your success in the future.

2. Ask Questions and Get Involved

Jennica Lurie at her internship at MessageMakers.

Jennica Lurie at her internship at MessageMakers.

Do not turn down any opportunities to join in on a meeting or take on a project, because that is how you learn. Since you’re not working for money, you’re working to gain knowledge and experience. Your internship isn’t worth anything if you don’t fully engage in everything that is thrown at you. The number one reason you are there is to learn. Since they aren’t paying you, you should feel no obligation to hold back. So go on and ask a billion questions, they will want to answer them because they appreciate the work that you are doing and they know working for free isn’t easy.

3. Keep it Part Time

I know that sometimes you will not have much of a say in the number of hours per week that you work, but it is important to try and keep it part-time. This way you can get another job on the side that will help finance your wardrobe and boost your bank account for those late night Big Mamma’s runs. Either work a few days or hours a week at your internship and then the rest at your job or at school Although it may turn into an extremely busy semester, you will feel much better about taking an unpaid internship if you are also making money on the side.

4. Love What You Do

The best way to enjoy working for free is to love it so much that it doesn’t feel like a job. Find an internship that you love and paid or not, you will feel lucky to walk into the office everyday instead of dreading going to work.

Unpaid internships can get frustrating at times, especially when you find yourself running low on funds. It is always important to remember that it is worth the struggle to gain new, real world skills that would be impossible to learn in a classroom. Besides, will taking an unpaid internship really matter when you’re sitting in the corner office with a view, on the 10th floor of your dream job located in the heart of Manhattan in 5 years? I don’t think so either.

ImPRessions Spotlight: Alex Corsi, Director of Internal Affairs

August 26, 2015 1 Comment

By: Marisa Fiore, @marisafiore1

Alex Corsi Ohio University ImPRessions Mermaids

Alex Corsi is a junior and the newly named Director of Internal Affairs for ImPRessions. Before she earned this title, she was an Account Associate on the Prescribe Change account her freshman year and the Assistant Account Executive for Prescribe Change during her sophomore year.

Alex Corsi Ohio University ImPRessions Director of Internal Affairs Milford Living ConnecticutCorsi is originally from Connecticut, but came to Ohio University specifically for the nationally ranked Scripps School of Journalism. Since then, she has fallen in love with Athens and everything it has to offer, especially its array of restaurants. Union Street Diner is hands down her favorite food place in Athens. “The menu has so much to choose from, and it’s open 24/7, which is always a plus,” says Corsi.

Outside of ImPRessions, she is part of several organizations around campus. Corsi works as a peer tutor and a learning community leader, and is involved in Greek life as a sister of Delta Gamma. In addition, she is part of the blogging team for the Women’s Panhellenic Association (WPA), which is the governing body of all sororities on campus. “I am so excited to see what my junior year has in store, especially with all of my student organizations,” says Corsi.

Alex Corsi Ohio University ImPRessions Director of Internal Affairs Family

To date, she has no internship experience in the public relations field. However, during the summer she works as a lifeguard at the beach in her hometown. Through this, she has garnered people skills as well as some interesting stories. Currently, She is applying for fall internships, especially utilizing the connections I’ve made through ImPRessions, PRSSA and the Scripps School of Journalism.

Corsi believes that ImPRessions is one of the best strategic communication opportunities for students on campus. One of her favorite parts of the firm is how incredibly versatile it is, offering opportunities for students in disciplines like marketing, sports administration and communications. “If you are a student in one of these fields looking to expand your professional network, create work perfect for a resume or portfolio, or meet other students with similar interests, ImPRessions is the student organization for you,” says Corsi.

To get to know Alex Corsi better, follow her on twitter, @acorsi17.

Beyond the Classroom: 6 Benefits of Joining a Student Organization

August 25, 2015

By: Zulfa Rizqiya, @rizqibusiness

Zulfa Ohio University ImPRessions Student Organizations

As you arrive to the bricks of Ohio University and begin your routine walk to classes, it would be nearly impossible to avoid chalked sidewalks, handouts, and students tabling around campus. While your only goal for the week may be to arrive to class early enough to claim your self-assigned, unassigned seat for the semester, take the time to stop—you could miss out on the opportunity to learn more about a student organization that’s perfect for you.

With 325 student organizations registered at OU, everyone’s interests can be met. While you may join an organization like ImPRessions out of professional interest, there are many other benefits of becoming a member of a student organization:

  1. Builds a community on campus. Many new students arrive to campus without knowing any other students. Joining an organization is an easy way to identify the students that share common interests and goals as you. Through projects, events and socials, your relationship with other members will only strengthen.
  1. Helps you find and nurture your passion. Perhaps you gained interest in a field through the classroom or media. The hands-on experience offered through student organizations is a great way to explore and ignite your spark of interest into a flame of passion.
Seniors Sarah Rachul (Executive Director of ImPRessions) and Jessica Carnprobst (President of Scripps PRSSA) pose for a picture at the Scripps College of Communication Welcome!

Seniors Sarah Rachul (Executive Director of ImPRessions) and Jessica Carnprobst (President of Scripps PRSSA) pose for a picture at the Scripps College of Communication Welcome!

  1. Made for the students, by the students. While every organization has a faculty or staff advisor and works in collaboration with the Campus Involvement Center, the students ultimately call the shots. Joining an organization is your chance to expand your creativity and execute your ideas without a boss.
  1. Makes you present on campus while building your future. As you work to enhance your student organization’s reputation on campus, you will gain an invaluable experience transferable to internships and jobs. And by becoming a more involved member, the skills that you learn, such as management and leadership, will make you a valuable asset to future employers.
  1. Gives you an opportunity to network. Professionals and alumni will often make appearances at meetings or events. In addition to sharing their experiences and expertise, it’s not unusual for them to extend themselves as resources for advice and mentorship. 
  1. It’s fun! You don’t have to be a mathematician to know that new friends + doing what you love = a whole lot of fun. The best memories and learning experiences in college happen outside of the classroom, so take advantage!

By making an effort to join a student organization you gain an experience like no other and make a big campus, a little bit smaller. Whether you join a professional or fun organization, getting involved is always a good idea!

5 Tips for New Bobcats

August 24, 2015

By: Allison Arnold, @allison_arnoldd

Allison Arnold Ohio University ImPRessions College Green Tips for New Bobcats

As each summer comes to a close, the nerves of new college freshman are at an all-time high. You are all now a part of the Bobcat family and should never feel like you are going through this alone. Beginning your first year of college is a huge adjustment, but if you follow these tips the transition should be smoother.

  1. Allison Arnold Ohio University ImPRessions Get InvolvedGet Involved. The majority of the things you learn and experience will happen outside the classroom. I recommend joining a club or group that will help you professionally and a sport or activity that you are interested in. If you find an organization that you are passionate about, you will meet others with the same interests as you. This is how you will meet some of your best friends. Remember, that you can always quit later in the semester if it’s not the right fit.
  1. Find a Balance. There can be a lot of extremes in college. You can stay up late studying or you can go out partying every night. Finding a balance is crucial to your success in college. You will not pass if you don’t spend any time studying, but on the other hand you will not enjoy yourself if you spend all of your time with your head in a book. It may take awhile, but your life will be so much better with a little balance.
  1. Allison Arnold Ohio University ImPRessions Explore AthensExplore Athens. Luckily for us, Ohio University has been described as one of the most beautiful college towns in the world. It is our job to explore it and embrace the community. Take a hike up bong hill or find a new favorite restaurant. The possibilities are endless.
  1. Allison Arnold Ohio University ImPRessions Do What You LovePursue What You’re Passionate About. It’s easy to be influenced with your future and what you should study in college. Happiness is always greater than a dollar value. Don’t choose what will earn you the most money. Don’t choose a major because that’s what your parents would like you to do. It is your future and YOU should love what you are doing, no matter what others have to say about it.
  1. Talk to Upperclassmen. Networking is huge in college. The connections you make are priceless. You will meet not only your best friends, but also your future business partners during your time as a bobcat. While the upperclassmen may make fun of the lanyard around your neck, they are all a little (or extremely) jealous. You have four wonderful years ahead of you. Make the most of it!

Hopefully you find these tips useful as you begin your first semester at Ohio University. Being on your own for the first time is a big step and it can be hard, but will be worth it in the end. You’re a Bobcat, now. Enjoy every second of it!

3 Key Reasons Why the Iowa State Fair Is Kind of a Big Deal for Politicians

August 21, 2015

By: Jenna Holeman, @JennaHoleman

Jenna Holeman Iowa State Fair Ohio University ImPRessions

Okay, let’s play the name association game, red – hot, lamp – light, bed – sleep, Iowa State Fair – political battleground? Yeah I didn’t think so either, but as it turns the Iowa State Fair is huge for any political candidate that wants to be considered for the 2016-2017 election. Don’t get why? Let me break it down…. 

Jenna Holeman Donald Trump Ohio University ImPRessions

“I am Batman.” -Donald Trump informs boy on helicopter ride.

1: The Iowa State Caucus

For those of you who don’t know what caucus means, no worries. A caucus is basically a meeting for members of a specific political party. At this meeting they chose the delegate (potential candidate). So let’s say I am a Republican and at the Republican caucus in Iowa. My fellow other Republicans and I are going to vote and decide which political candidate we feel best represents us. So we choose John Kasich. Now John Kasich represents the Republican Party in Iowa. The Iowa state caucus is important because Iowa is the first state to hold caucuses. Being that it is first, it sets a precedent for the other states. It lets the other states know who the top contenders are in the upcoming election.

So Iowa State Fair is important because of the caucus? Short answer: Yes. Which brings me to reason…

2: Mingle with your voters

Bernie Sanders addresses the crowd during his soapbox speech.

Bernie Sanders addresses the crowd during his soapbox speech.

So we talked about how important the caucus is. Now it’s time to talk about how the candidates earn their bid.  Every candidate out there is working his or her tail feather off trying to win votes and get their name out there, and what better place than the Iowa State fair? Here are a few fun facts about the fair:

  1.      It’s an internationally acclaimed state fair….that pretty insane
  2.      It attracts over 1 million people around the world!! Who knew?
  3.      They make pretty sick butter sculptures

So basically who doesn’t want to go? All the more reason why political candidates need to go. They need to meet the voters and prove how accessible they can be.

3: Good ole’ fashion publicity

President Obama plays bumper cars with his daughter, Sasha.

President Obama plays bumper cars with his daughter, Sasha.

With the massive crowds, is there any better time for some traditional street campaigning? The Iowa State Fair is the perfect time to bring out your signs and buttons and hand them out like candy on Halloween. One of the most important things a possible candidate can do is to get his or her name out there, whether it be barbequing or giving rides on your helicopter (we are looking at you, Donald Trump). Sometimes less is more though, President Obama’s time at the Iowa State Fair was shared with his two daughters. This showed potential voters his value of family. Regardless of what they decide to do they need to understand what their choice represents to the public.

No matter how the candidates decide to portray themselves, it is evident that the world and American voters are watching. The Iowa State Fair is important for presidential candidates because of its caucus, publicity and the opportunity to mingle with voters. Let’s see how it all plays out!

Google Analytics: Passing the Individual Qualification Exam

August 20, 2015

By: Raquel Richards, @RaquelMRichards

Raquel Richards Ohio University ImPRessions

Words like web analytics, traffic reports, page tags and first party cookies sound scary. When first learning about Google Analytics, this is what I faced. Before this summer, I had little-to-no experience with Google Analytics. It all started when I decided to take the Google Analytics Individual Qualification (GAIQ) exam.

Let’s talk about what the GAIQ is. It is a “demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam.” Deciding to take the exam is the first step, but there are many to follow. Below, I’m going to tell you the three ways to prepare for the GAIQ.

  1. Take the Digital Analytics Fundamentals course

This is extremely important to passing the exam. The Digital Analytics Fundamentals course explains the core principles of digital analytics. The course includes lesson in:

  • Overview of digital analytics
  • Collecting actionable data
  • Navigating through Google Analytics
  • Terminology descriptions and analysis techniques

Google suggests this course as one of the best ways to prepare for the exam. Watch every video, take notes and become familiar with the lessons.

  1. Read the study guide

The study guide was my most important resource. It is a great way to review the content that you have been studying to prepare for the exam. As I watched lessons in the Digital Analytics Fundamentals course, I referred to my study guide to take better notes.

Another great source of the study guide is Webimax.com study guide with questions and answers. This blog page contains the entire study guide content. While it is a lot of information to take in, this will be your best source of reference while taking the exam.

Pro Tip: This is a 70-question, open book exam that you have 90 minutes to complete. Have all of these resources open on your desktop and easy to sift through.

  1. Reference the Google Analytics Help Center

The Help Center offers tutorials, tips and frequently asked questions. These eight tabs are going to be important before, during and after the exam. Add this site to your bookmarks page.

During my exam, I frequently used this page to find answers about audience reports, properties, data import and the frequently asked questions.

With these three resources, you should feel prepared and ready to take the exam. By the end of it, that is the easiest part. Earning the certification allowed me to understand the fundamentals of digital analytics and Google Analytics. I feel confident in my abilities and have impressed my peers. Now it’s your turn to pass the exam!

5 Steps to Staying in Summer Shape

August 19, 2015

By: Patrick Nemeth, @pnems14

Patrick Nemeth Ohio University ImPRessions Summer Shape Ramen

When it comes to staying in shape, summer brings a lot to the table in terms of motivation and opportunity. Perfect weather for outdoor runs, trips to the coast to show off that beach body, fresh homemade meals (if you’re lucky) and no piles of schoolwork to turn in on Blackboard by 11:59 p.m., all make staying healthy at least a little bit easier.

Unfortunately, fall and winter are much less forgiving. College starts, an environment filled with schoolwork, nights out, SpaghettiOs and late night ramen and Easy Mac. Winter takes a turn for the worse bringing arctic weather and something even worse: Finals.

Now any college student will agree that these are truly times that try men’s souls. How is anyone supposed to keep up with it all and still manage to live a healthy lifestyle? It certainly is no piece of cake (pun intended), but with some training and discipline I have found that it is possible. Here are some strategies that have worked for me:

1) Set Goals for Yourself. Think of happier times, syllabus week to be exact. Within every stack of paper filled with a gargantuan amount of work professors will expect from you during the coming semester, you can usually find a section labeled “Course Objectives,” which outlines what skills students will hopefully take from the class. It is essential to do this with your workout plan because when you have a goal to work towards you have a way of motivating yourself and measuring success. So whether it’s losing a few pounds, shedding a minute off your mile time or adding some weight to your max lifts, having a goal is key. So don’t forget to write it down and look at it daily!

2) Eat Healthier. This is perhaps the most important trick in maintaining your ideal summer body throughout the whole year. Why bust your butt in the gym just to fill it with junk that night? Even if you are not the biggest distance runner, weight lifter or just generally have a hard time finding time to work out, eating right can help you maintain a healthy lifestyle. Pro tip: If you substitute the junk you keep in your fridge with healthier options, your midnight binges will be filled with less sugar and less regret.

3) Make a Schedule. Each evening, try to plan out what you need to do the next day and when you need to do it. You will almost always know what schoolwork you need to complete, meetings you have and tests you need to study for the day before. Add working out into the mix, not as something to do if you have time, but as something you have to make time for. Even if it means waking up earlier, don’t cheat your body.

4) Make it Count. College students don’t typically have time to kill, so when you make time to work out, don’t waste it. There is always the one guy in the gym that spends more time on his phone and talking to his buddies than actually working. Don’t be that guy.

5) Have a Friend. Working out regularly is no easy task. Having a workout buddy to run or go to the gym with helps it at least be more enjoyable. Once you get into your groove, this person will be the one who keeps you motivated when you are feeling tired or want to cut a workout short, and you will do the same for him or her. So make sure it is someone you can count on!

Obviously there is more to staying in shape than what I have listed here, but from my experience, this makes for an excellent base. Good luck!

4 Things OITNB Taught Us About the Marketing World

August 18, 2015

By: Meredith Broadwater, @Mere_Broadwater

OITNB Meredith Broadwater Ohio University ImPRessions
Netflix is every college student’s frenemy. We love to binge watch seasons of our favorite shows, but sometimes it can take away from studying. Fortunately, there are shows like Orange Is the New Black that teaches us how to showcase our best qualities and embrace our flaws, which makes procrastinating seem a whole lot better for us than it actually is.

  1. Everyone makes mistakes (shoutout to Miley Cyrus for this one).

It’s college, you’re going to do things you regret. You’re going to have posts on social media that probably shouldn’t be there, at least until you turn 21, but if Piper Chapman has taught us anything about life, it’s going to be OK. Life goes on and you learn to untag yourself or delete those posts when you’re applying for jobs.

  1. Asking for what you want can get you what you want.

Underground businesses would not be a thing in Litchfield if it wasn’t for asking people to do favors. Whether that’s asking someone to sneak worn panties out of prison or asking if someone can recommend you for a position, both require you to ASK for what you want. Making your goals clear to others is the best way to achieve them.

  1. Having an elevator pitch or interview answer that’s too long can make someone lose interest.

The intro to OITNB is quite long, if you weren’t aware. It’s enough time for you to realize that you’re too tired to keep watching and turn it off. When it comes to introducing yourself or answering interview questions, keep this in mind. Show your personality while keeping it short, sweet and to the point.

  1.  Staying up to date on the real world is hard, but necessary.  

Whether it’s a vacation where you don’t check your phone all the time or you’re just oblivious to the world around you, knowing what’s going on in the world and checking in on social media is vital to the marketing world. Keeping up with everything that’s going on in the world is difficult. There is SO much happening, but if you never heard of Pinterest you would have to be living under a rock (or in this case, in prison).

Taking what Piper Chapman and the other inmates at Litchfield have taught us, prepare to explore the marketing world! Having the opportunity to learn from every possible outlet that we have available to us is something we should take advantage of. Thank you, Netflix!

ImPRessions Spotlight: Austin Ambrose, Junior Assistant Director

August 18, 2015 1 Comment

By: Marisa Fiore, @MarisaFiore1

Ohio University's ImPRessions 2015-2016 Directors!

Austin Ambrose is a junior studying public relations at the E.W. Scripps School of Journalism and the incoming Junior Assistant Director of ImPRessions. Ambrose has been involved with ImPRessions since his freshman year and is excited to see what the year holds.

Austin Ambrose Junior Assistant Director ImPRessions RA

Ambrose is a Resident Assistant at Ohio University too!

This year will be Ambrose’s third year being involved in ImPRessions. His freshman year, fall semester he started out as an account associate for College Book Store. After his first semester, his Assistant Account Executive was promoted to be a supervisor and Ambrose was able to move up to take on the AAE position. His sophomore year, he was again promoted to be the Account Executive of College Book Store. When the Communications Director position opened up for his spring semester, he couldn’t miss out on the opportunity to apply. He was selected and promoted to be the Communications Director for his second semester. Now we are here at his junior year as the Junior Assistant Director.

The past two summers Ambrose has worked as a teaching fellow for the national nonprofit, Breakthrough Collaborative. This organization strives to help close the opportunity gap for students in intercity areas across the country, by providing a summer enrichment program for high-achieving by low-income students. He taught seventh grade biology and eighth grade writing, as well as being a documentarian and taking pictures to capture the summer. He is also working as a campaign coordinator in Ohio for Students for Education Reform, and a campus campaign coordinator for Teach for America.

Austin Ambrose Junior Assistant Director ImPRessions 1

Ambrose working at Breakthrough Collaborative.

Ambrose is excited to see ImPRessions grow under new directors and go in new directions. “I always like to innovate on new ideas and help the people I work with grow professionally and personally,” says Ambrose. “I believe that this year is going to be very different, but hopefully one of the best years ImPRessions has ever seen.”

When asked why someone should join ImPRessions Ambrose said, “ImPRessions isn’t just a great way to gain experience in PR, but a place to grow, learn and laugh. ImPRessions can become a family if you let it. Every member, no matter the level, is there for you and wants to help you succeed and feel a part of the organization. It also allows you the chance to gain real world experience, while in a more controlled setting.”

Ambrose loves EVERYTHING Pokémon!

Ambrose loves EVERYTHING Pokémon!

Ambrose loves to be busy and is passionate about the work that he does. Ambrose’s favorite thing about ImPRessions is the opportunities that it holds. “There is always something new to be doing and learning, and to me that is the best part of the organization,” says Ambrose.

Get to know Austin Ambrose more by following him on twitter, @tex_ambrose7!

How to Turn Your Unpaid Internship Into a Paid Position

August 14, 2015

By: Alyssa Keefe, @lyssakeefe

Internship season is coming to an end and we can’t help but think, what will happen next summer.

Paid internships are hard to come by. It seems like today everyone has to experience what it’s like to be an unpaid intern. Unpaid internships are financially challenging, but can be highly rewarding. And if you’re lucky, they may even offer you a paid position by the end of the summer or the following year.

Keefe with Cincinnati's famed restauranteur, Jeff Ruby, at our Citizen of the Year banquet in summer 2014 (during her unpaid internship days).

Keefe with Cincinnati’s famed restauranteur, Jeff Ruby, at our Citizen of the Year banquet in summer 2014 (during her unpaid internship days).

In February 2014, as I was searching for internships in my hometown of Cincinnati, I came across my local chamber of commerce, which gives opportunities for local businesses to grow and promote their business through networking and marketing events. After sending a simple email asking about internship opportunities in their social media/event planning department, I was given an unpaid internship on the spot. That’s when I knew I had to prove myself.

After a very busy but incredibly rewarding summer working as their unpaid social media and event promotion intern, I was asked to return the following summer. However, because I needed a paid internship this time around, they found a way to fit my position into their budget.

It is possible to turn your unpaid internship into a paid one. Let me show you how it’s done:

  1. Work as if you’re getting paid. There will be days when you lack motivation and effort. It’s hard to work when all you’re getting back is a “thank you.” But if you work as if you’re getting paid, your employer is going to notice that you’re serious about this job. Treat this internship as a full-time paid position, not like a class you’re thinking about skipping.
  1. Don’t be afraid to make mistakes. One of my biggest fears going into my unpaid internship was making mistakes and looking dumb. Get rid of that state of mind. Making mistakes is just a part of the learning process. Your boss is not out to get you, nor are they looking for a “perfect” intern. It is perfectly okay to make mistakes. It is perfectly okay to ask a million questions. They are there to help you learn.
  1. Offer to take extra responsibilities. I cannot stress this enough. By offering to take on extra responsibilities, you are proving yourself to be a responsible, hard-working team player. The extra tasks may not be fun, but this extra experience will take you far. Prove yourself to be a go-getter, not the intern that does the bare minimum.
  1. Earn the trust of your boss and co-workers. I worked with a very small team of only five employees, including my boss. So for me, it was not very difficult to get to know each one. It is important that you not only get to know your fellow co-workers, but earn their trust as well. For example, ask them if they need help with anything that day (see #3). They will appreciate and trust you with other responsibilities.
  1. Keep In Touch. After your summer internship has come to a close, thank your boss and co-workers for the experience, whether that is with a small gift (I brought cookies) and/or a thank-you card. An email or two to your boss every now and then throughout the year checking in will let he or she know that you are still interested and pro-active. If they simply cannot afford to hire another member, still keep in touch. They will be a good reference for you once you enter the real world.

If you follow these steps you might be able to turn your unpaid internship into a paid position. Who knows what could happen!

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